Huānyíng
Poster campaign for the guest of honor China at the Frankfurt Book Fair.
The Frankfurt Book Fair has welcomed a country or region as a guest of honor every year since 1976. The appearance of the Guest of Honor gives the Frankfurt Book Fair a new look every year. For the guest of honor himself, the appearance is of double importance: the country's literature and culture receive immense attention, and the country's publishing industry is the focus of the largest international event for the book and media world.
Services
- Concept
- Graphic Design
- Editorial Design